Make Money With Adwords Low Cost Advertising
Adwords is constantly changing, and anyone who wants to make money with Adwords needs to keep on top of the new strategies that are always appearing.
In 2007, with the publication of Day Job Killer, Adwords became a game of ‘kill the competition’. Almost immediately, software systems and membership sites sprang up to help the advertiser track and conquer his competitors’ ads. Unfortunately a lot of these memberships were very expensive.
In the wake of that, people who could not afford such memberships or did not want to spend their whole lives tracking, tweaking and testing Adwords ads began to look around for new ideas. So in early 2008, internet marketers rediscovered something that was long considered dead – the content network.
If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.
However, times have changed. Click fraud is nothing like as common as it was, thanks to Google’s very heavyhanded measures in closing the accounts of any Adsense user who has any strange clicking activity on their site. This is a big problem for Adsense site owners because it means that any bored kid anywhere in the world can put them out of business by repeatedly clicking on their ads. But for Adwords advertisers, it means that the content network has opened up again.
Advantages of advertising on the content network instead of the search network include a cheaper cost per click, and a lot more control. You can actually pick the exact sites that you want your ad to appear on.
The last point here is vital and it is strongly recommended that you specify target sites for all of your ads when you are using the content network – and not just the sites, but the precise pages of that site.
Just like advertising on the search network, you want to make sure that the people who see your ad are very interested in your product. You don’t want untargeted clicks. So for example if you are promoting an exercise treadmill, you want your ad on a fitness site, but not on pages about weight training.
It is also better to limit your advertising to sites that display their Adsense above the fold – that is, the ads are visible on the screen without scrolling down. Toward the top left of the screen is the hottest area, that’s where you really want your ad to be.
If you are looking for more advice on making money with Clickbank then click on the orange link to check out our ClickBank Profits Guide
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