Managing PPC And Affiliate Marketing
How can you utilize payperclick and affiliate marketing strategies to accumulate wealth? You can accomplish this by doing more than just send traffic on to your affiliates for a commission, you have to expand your assets at the same time.
As you buy clicks on Google, offer those people something of your very own first, something of genuine value that nobody else can replicate. Collect contact information from as many of those visitors as you possibly can, then send them on.
By tradition, if you can make a tradition in 5-6 years, affiliates will display banner ads or other links, purchase pay per click and other traffic, then send the traffic directly on to their affiliate hoping that this will produce a sale and therefore a commission.
We call people who do that “bitslingers.” They buy traffic and get the dollars from it, but nothing else. They add nothing of value to the mix. They’re just brokers of clicks, and little more. Want to be more than just a bitslinger? Build an asset, a customer list you can communicate with again and again.
What could you do to take a valuable product and add some value of your own to it? Here are some suggestions:
Proffer an informative tutorial.
Do a substantive teleseminar on a topic that would be a natural, unassuming segue to the affiliate product or service that you’re promoting.
Advertise a free e-course related to the affiliate product then offer the affiliate product through it.
Proffer a free guide or reference source available.
When you are affiliated with more than one similar product, produce a compare and contrast analysis on the products or services cost and quality then let your customer choose.
Offer an audio download related to your topic.
Hold a contest.
Supply a piece of software for download.
Most importantly, don’t tell your customers, “Hey, go use my product.” Don’t push it like banshees. First teach them something of value that will help them improve their own sales process.
Time was you could purchase traffic(clicks) from Google, and point them through your links on to the affiliate host website. Prosperous affiliate hosts thought this was great especially when they had dominance in their field when nearly every Google ad shown talked about their website.
Google didn’t see is the same way. These monopolizing set ups fouled up this way of using AdWords and it tarnished Google’s image. So Google took control in early 2005 and now only one ad per display URL per page of adwords sponsored results is allowed.
The upshot of this is that your ads can be shown on the same Google Result page as your affiliates ads. They aren’t allowed to send the traffic directly to your website.
So your affiliates-or you yourself, if you’re an affiliate for another host-need to come up with real, original content on the landing page, if you want to survive. When you do this, everybody wins. You add value to the market, and those visitors who sign in become an asset for you.
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